Infiniti Picks VideoLive+ by V4x to Present INFINITI EMERG-E to the World
Geneva, March 6 2012 – V4x is pleased to announce that Infiniti, the luxury automotive brand from Japan, chose its VideoLive+ solution to unveil the INFINITI EMERG-E, its first fully electric concept car, today at the Geneva Motor Show. Thanks to the V4x advanced technology, Infiniti was able to publish the live event on the company’s facebook fan pages and regional web sites in 23 languages.
Advised by digital agency TMW, Infiniti wanted to connect to its global audience and offer its numerous fans, partners and visitors to its many regional sites a videoactive experience in their own language.
VideoLive+ produced localized interactive videoactive experiences where live content and social media features blend seamlessly into an Infiniti-branded environment: for example, www.infini.de offers the INFINITI EMERG-E reveal in German and www.infiniti.fr in French.
Jean-Pierre Diernaz, Marketing Director, Infiniti Europe, said: “Infiniti already leads the market with high performance, low emissions models. The new electric sports concept car is taking our offering to another level by pushing the boundaries of where high performance and the environment meet. This is a really exciting project and we can’t wait for the reveal in Geneva.”
Philippe Collin, General Manager, V4x, confirmed: “In a short turnaround, V4x produced a series of localized facebook and web applications where anyone can register and see the reveal as it unfolds. The VideoLive+ solution helps Infiniti reach the largest potential pool of fans, each in their own language.”
VideoLive by V4x : Turn events videoactive on all formats
VideoLive by V4x (www.v4x.com) presents any video event to up to hundreds of thousands participants in interactive mode: pre-registration, event notification, easy sharing, live polls and games but also show highlights within minutes in a user-friendly branded App.
The App is available on web, facebook, banner ads, mobile, iPhone/iPad and connected TVs.
VideoLive by V4x allows advertisers and media to enter in a conversation with their audience, generate qualified leads and, in short, turn video consumers into brand ambassadors.
V4x client list includes communications agencies VivaKi/Publicis, OMD/Omnicom, TWM/Creston and media groups M6 Web, NBC, Prisa.com, Public Sénat and RTS (National Swiss broadcaster).
For more info, please contact Philippe Collin:
+1 646 402 5941 or +33 1 8416 0176.
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