V4 Interactive Factory - Social TV - Participation Apps

V4x Interactive Factory enables content providers and platform operators to produce and deliver interactive participation applications around their content.

Today’s multitude of viral channels and fragmented digital media world create an unprecedented marketing opportunity for media and advertisers to craft intelligent strategies to engage viewers with new interactive experiences.

V4x is the platform-enabler for launching participation apps, including group contests, play-along quizzes, votes, polls, chat messages, video chatting, sponsorships overlays on the Web, on Facebook, the iPhone and other Smartphones, and on Connected-TV sets.

V4x Interactive Factory provides authoring tools to produce the interactive sequences and easily update a full range of available widgets such as play-along contests, polls, chats, quizzes and contextual ads. Interaction is delivered in real-time and synchronized with the video program to multiple devices.

V4x offers new revenue generation options, such as contextual clickable sponsorships, pay-to-play micropayments, lead-generation and e-commerce transactions. V4x Participation Apps retain customers and facilitate new channels for product delivery.

V4x Interactive Factory is a Software-as-a-Service Online Platform; for content providers and platform operators, investment is minimal, the roll-out is fast and simple, the solution is scalable, and the upgrades are automatic. Instead of weeks of custom software programming and design, V4x allows after customizing a few parameters to launch participation apps in a record time.

V4x has won several awards : > 2006 - "Concours National Création d'Entreprises" > 2007 - TV Technology’s NAB STAR award. > 2008 - Selected in the Orange FT Start-Up Program. > 2009 - V4x Wins Gold Medal at LeMobile 2.0.

V4x Participations Apps are designed to monetize media and maximize viewer retention through interactivity for Web and Mobile TV, for sports, music channels, newscast re-purposing, radio, and theme shows such as cooking, shopping, or reality TV.

V4x customers include telecom operators such as Orange FT, Portugal Telecom and Mobistar, entertainment groups such as Luc Besson’s Film Producer Europacorp and the Partouche Casinos, and media companies such as BFM TV, Prisa.com, M6 WEB, Antena3,Public Sénat and Television Suisse Romande.

Orange France Telecom selected V4x as one of six companies (200 candidates) in Orange Start-Up Program. Our pilot project, a mobile interactive TV channel, is a world first: it conforms to the OMA-BCAST standard and specifically concentrates on the distribution of interactive services for MobileTV.

Email info@v4x.com

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